Building Your Digital Marketing Strategy
FITS Resource Hub • 1h 6m
Rachael Dao | General Manager, LT Network
What differentiates your business today is no longer the ability to advertise, but instead the ability to strategically place yourself in front of the right audience, with the right message, at the right time, whilst standing out from competitors with similar intentions.
In this session, we’ll look at;
- Changes in the advertising landscape and consumer behaviour in the last 24 months
- The marketing funnel and the key components of your digital marketing strategy
- Learn to use your data more strategically to make better marketing decisions for your business
- How to get in front of your target market better
00:00 WELCOME
02:30 ONE FIT STOP (PARTNER INTRO)
13:52 PRESENTATION BEGINS
14:58 CHANGES IN ADVERTISING LANDSCAPE
18:01 CHANGES IN CONSUMER BEHAVIOR
21:24 HOT TIP NO. 1
22:29 HOT TIP NO. 2
24:36 MARKETING FUNNEL
27:48 HOT TIP NO. 3
33:44 USING DATA STRATEGICALLY
39:28 HOT TIP NO. 4
43:29 Q & A
57:48 BODY BIKE AUSTRALIA (PARTNER INTRO)
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