Did you know that tomatoes can increase the risk of skin cancer for some? That spinach can make some people more likely to develop kidney stones? That HIIT sessions at 5am can halt weight loss? That challenging someone to a 4 week goal can demotivate them…but for other people, all of these things are exactly what they need for best health? In the next 5-10 years every piece of advice that your members and clients will be following will be tailor made for their lives and most probably their unique gene expression. The tech and science now exist that enable you to remove trial and error, provide people with exactly what they need, how they need and when they need it for their best health. The crazy thing is that there are people who will still take years to adapt to this change and embrace it, despite their chance to retain members through better results and targeted engagement! Don’t be those people, join this session to learn what tech can do, how it’s saving lives and how it will be an essential part of every health business in the future