Matt Ware’s been around digital a long time; back before the Y2K bug was even a thing. Prior to becoming Head of Operations at First, Matt helped realise the value of digital at Sensis, News Ltd, Reed Business Information and Dynamic Creative. For over 20 years Matt has worked in the fields of SEO, Performance Media, Social, Mobile and CRO with a specific focus on how to improve Customer Experience and Engagement using Data and Analytics. Some of the clients Matt has worked with include: Kmart, Target, Suncorp, AAMI, Fitness First, Officeworks, Flight Centre, Fairfax, TradeMe, BigW, Fiji Airways, UNSW, Dymocks, Grays Online, TAB and Qantas to name just a few.