The world has seen more change in the last year than it has in the last decade, making it particularly difficult to predict how humans will behave - and make decisions - in our new reality.

In truth, we are nowhere near the rational, pragmatic decision-makers we’d like to think we are. Instead, most of our choices are shaped by emotion, biases, and the context within which they’re made.

In this rapid-fire presentation, Dan explores a collection of behavioural biases that are most relevant to our post-lockdown world. For each, he brings to life the foundational research, real-world examples and actionable key takeaways to achieve even better results for your customers and brand.

Applicable to anyone in the business of influencing humans, this high energy presentation will leave you feeling ready to take the year ahead by the horns and accelerate your brand's growth in 2022.

ABOUT THE SPEAKER:

Dan Monheit is cofounder of Hardhat, Australia’s foremost creative agency built around Behavioural Science.

Founded in 2005 with childhood friend Justin Kabbani, Hardhat has grown to become one of Australia’s most in demand creative shops, with clients including the Victorian Government, Mattel, Lion Dairy and Drinks, Victoria University, Zip and Simply Energy.

Current Work:
Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in this space have seen him present on the topic to thousands of people, both locally, and at major international events including SXSW in Austin Texas.

In 2020 alone, Dan’s insights into human behaviour were published in more than a dozen publication, while Google and Carsales each invited him to collaborate on a content series. His Bad Decisions podcast regularly features in the ‘top podcast’ charts and draws thousands of listeners from over 90 countries. His Behavioural Science book, Terrible Advice for Excellent Marketers will be released in 2021